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Privacy Policy

 

Version 1.0 – Last updated: May 7, 2025

 At Biowell, we care deeply about your privacy and the protection of your personal data. This privacy policy explains what information we collect, why we collect it, and how we protect your data.

 


 

 1. Who we are

 

Biowell B.V.

Prof. Jordanlaan 60, 3571 KB Utrecht, The Netherlands

Chamber of Commerce (KvK): 96536349

Email: hello@biowell.nl

We are the data controller under the GDPR.

 


 

2. What data we collect

 

We process the following types of personal data that you actively provide to us:

  • Name and email address

  • Shipping and payment information

  • Health data through our test or online tool

  • IP address and click behavior (via cookies)

  


  

3. Why we collect this data

 

We use your data to:

  • Fulfill your orders and deliver products

  • Provide personalized recommendations based on your test

  • Improve and tailor our services

  • Send email updates (only with your consent)

 When you use our online tool, we ask for explicit consent to send follow-up emails.

 


 

 4. Health data

 

We only process health-related data with your explicit consent, which we ask during the quiz or when you purchase a test kit.

 


 

 5. How long we keep your data

 

  • Legally required data (e.g. invoices): up to 7 years

  • Health data: max. 2 years, unless you request earlier deletion

  • Marketing interaction data: max. 36 months

 


 

6. Data sharing

 

We only share your data with essential partners, such as:

  • Our certified laboratory

  • Shipping carriers

  • Email service providers like ActiveCampaign

  • Meta (we use the Meta Pixel and Conversions API to improve our site and make Facebook/Instagram ads more relevant)

We have data processing agreements in place with all third parties. We do not sell your data and do not transfer it outside the EU.

 


 

7. How we protect your data

 

We use strong technical and organizational measures, including:

  • SSL encryption

  • Restricted internal access

  • Regular monitoring and updates

  • An encrypted database

  


 

8. Your rights

You have the right to access, correct, delete, restrict, object to, or export your data. Email hello@biowell.nl and we’ll respond within 30 days.

 


  

9. Complaints

 

If you have concerns, please reach out first — we’ll do our best to help.

You may also contact the Dutch Data Protection Authority at www.autoriteitpersoonsgegevens.nl.

 


 

10. Updates to this policy

 

We may update this policy from time to time. The latest version is always available on our website.

Last updated: May 7, 2025

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